HQ in Hong Kong; Delivery centers in India; Ops in Gibraltar
800+ tech resources across 12+ companies (group strength)
Expertise in AI-first, cloud-native, secure development
End-to-End IT Partner
Services: Business Analysis → UX/UI Design → Architecture → Development → DevOps → Support
Proven track record building SaaS platforms, mobile apps, and AI solutions. Agile and outcome-driven with focus on quick MVPs and iterative growth.
StreetPulse HK Vision & Opportunity
What is StreetPulse HK?
An all-in-one Travel Buddy app for exploring Hong Kong. Combines cultural discovery, gamified tours, and local insights.
Market Opportunity
Travelers seek authentic experiences beyond tourist traps. Hong Kong lacks a unified platform blending guide, game, and concierge.
Why Now?
Gamification boosts engagement. AI-powered itineraries cater to personal interests. Support local businesses and heritage through tech.
Key Modules & Features
StreetPulse HK – Core Modules Overview
Discovery & Maps
Find must-see spots and hidden gems by location and category
Gamification & Rewards
Interactive challenges, check-ins, badges, points, and levels
AI Itinerary Planner
Smart trip planning and on-trip Q&A via AI assistant
AR/MR Experiences
Immersive AR overlays; foundation for MR/VR at select sites
Local Business Portal
HK businesses can list venues and offers, expanding local content
Booking & Commerce
Integrations with tours, transport, and dining
Connectivity Add-on
In-app purchase of HK data/eSIM plans
Safety & Essentials
Emergency contacts, language help, cultural tips, weather alerts
Option 1: StreetPulse POC
Proof of Concept – Validate & Learn
Core Features (POC Scope)
Basic Discovery: Pre-loaded key HK locations with descriptions, photos, and simple map view
Simple Gamification: Check-in at locations to earn points; one sample quest trail
Introductory Itinerary: Static sample itinerary or simple rule-based generator
Minimal Profile: Easy sign-up with profile to save points and bookmarked places
User Feedback Loop: In-app survey for early users
Excluded / Mocked in POC
AR features, AI chatbot, real-time bookings, and business portal shown conceptually only.
HK$15K
Budget
Approx. US$ 1,900
20
Working Days
Post design sign-off
POC Goal: Deliver tangible app prototype quickly for demos and user testing at minimal cost.
Option 2: Full MVP
Revenue-Ready Version
Full-featured MVP ready for public launch, designed to generate initial traction and revenue. Includes everything in POC, plus advanced capabilities across all modules.
1
Expanded Discovery
Full HK points-of-interest database with Google Maps API, search, filters, and nearby sorting
2
Advanced Gamification
Dozens of check-in locations, multiple quest trails, leveling system, themed badges, leaderboard, anti-cheating via GPS/QR
3
AI Travel Assistant
Integrated chatbot for Q&A, AI-powered itinerary generator, translation helper for menus and signs
4
Interactive AR Trials
AR experiences at select spots with historical overlays and AR locator mode for nearby StreetPulse spots
5
Business Portal & Monetization
Local business submission portal, affiliate booking integrations, in-app eSIM purchase, premium features groundwork
6
Polished UI & Admin
Bilingual UI (English/中文), professional branding, back-end dashboard for content and analytics
MVP Investment & Timeline
HK$55-65K
Budget Range
Approx. US$ 7,000 – 8,500
45
Working Days
Post design sign-off
MVP Goal
Launch-ready, comprehensive app combining gamification, AI, AR, bookings, and connectivity for Hong Kong travel. Revenue-generating from day one with multiple monetization streams.
Third-Party & Ongoing Costs
Cost Management: Start with free/low-cost tiers for POC and early MVP. Scale infrastructure and paid APIs only as user base and funding increase. Most costs are variable and grow with usage and revenue.
Development Approach
UX/UI Design
Figma prototypes and design system
Agile Development
Iterative sprints with regular demos
Testing & QA
Quality assurance and user testing
Launch & Support
App store submission and monitoring
Client Involvement & Governance
Content Partnership
StreetPulse team provides locations, stories, and cultural notes to ensure authentic Hong Kong experiences
Joint Reviews
Regular sprint reviews and milestone check-ins to align on priorities and roadmap direction
Clear Decision Points
Confirm POC scope → Validate POC learnings → Confirm MVP feature set and phasing
Two-Phase Engagement Path
1
Phase 1: POC
Build and ship concept app for internal use, pilot groups, and stakeholders. Validate core assumptions.
Duration: ~1 month active development
2
Phase 2: Full MVP
Extend POC codebase with advanced modules: AI, AR, Business Portal, eSIM, Admin, Analytics.
Duration: ~2.5 months active development
3
Launch & Scale
App store launch, user acquisition, monitoring, quick fixes, and guidance on scaling infrastructure.
Ongoing: Post-launch support
Quality & Security Commitment
Architecture Excellence
Scalable, maintainable codebase
Cloud-native infrastructure
Microservices where appropriate
API-first design for flexibility
Security Best Practices
Secure authentication and authorization
Data encryption at rest and in transit
GDPR and privacy compliance
Regular security audits
Development Standards
Code reviews and quality gates
Automated testing (unit, integration, E2E)
Continuous integration/deployment
Performance monitoring and optimization
Documentation
Technical architecture documentation
API documentation
User guides and admin manuals
Knowledge transfer sessions
Revenue Streams & Monetization
Affiliate Commissions
Partner with Klook, KKday for tours and tickets. Earn commission on bookings made through the app.
eSIM Sales
In-app purchase of Hong Kong data plans. Revenue-share model with telecom partners.
Business Listings
Premium placement for local businesses. Featured spots and promotional opportunities.
Premium Features
Subscription tier with exclusive content, advanced AR experiences, and ad-free experience.
Success Metrics & KPIs
10K
Target Users
First 6 months post-launch
65%
Engagement Rate
Weekly active users
25%
Quest Completion
Users completing at least one quest
15%
Conversion Rate
Users making bookings or purchases
Additional metrics tracked: Average session duration, check-ins per user, AI assistant usage, AR feature engagement, business partner sign-ups, and customer satisfaction scores.
Let's Build StreetPulse HK Together
Why Partner with MASGARTI?
Proven expertise in travel tech and mobile apps
Flexible approach from POC to full-scale MVP
End-to-end support from concept to launch and beyond
Local presence in Hong Kong with global delivery capability
Transparent pricing and clear timelines
Next Steps
Review and discuss this proposal
Decide on POC or direct-to-MVP approach
Kick off with design workshops
Begin development and bring StreetPulse HK to life
Ready to Transform Hong Kong Travel?
Let's create an app that connects travelers with the authentic heart of Hong Kong. From hidden gems to gamified adventures, StreetPulse HK will redefine how people explore this incredible city.