StreetPulse HK – Travel Buddy App

Feature Proposal

Scope of Features · Development Options · Budget & Operational Overview

Presented by: MASGARTI – Tech · Trade · Transformation

Who We Are: MASGARTI

MASGARTI at a Glance

  • 10+ years, 100+ projects delivered globally
  • HQ in Hong Kong; Delivery centers in India; Ops in Gibraltar
  • 800+ tech resources across 12+ companies (group strength)
  • Expertise in AI-first, cloud-native, secure development

End-to-End IT Partner

Services: Business Analysis → UX/UI Design → Architecture → Development → DevOps → Support

Proven track record building SaaS platforms, mobile apps, and AI solutions. Agile and outcome-driven with focus on quick MVPs and iterative growth.

StreetPulse HK Vision & Opportunity

What is StreetPulse HK?

An all-in-one Travel Buddy app for exploring Hong Kong. Combines cultural discovery, gamified tours, and local insights.

Market Opportunity

Travelers seek authentic experiences beyond tourist traps. Hong Kong lacks a unified platform blending guide, game, and concierge.

Why Now?

Gamification boosts engagement. AI-powered itineraries cater to personal interests. Support local businesses and heritage through tech.

Key Modules & Features

StreetPulse HK – Core Modules Overview

Discovery & Maps

Find must-see spots and hidden gems by location and category

Gamification & Rewards

Interactive challenges, check-ins, badges, points, and levels

AI Itinerary Planner

Smart trip planning and on-trip Q&A via AI assistant

AR/MR Experiences

Immersive AR overlays; foundation for MR/VR at select sites

Local Business Portal

HK businesses can list venues and offers, expanding local content

Booking & Commerce

Integrations with tours, transport, and dining

Connectivity Add-on

In-app purchase of HK data/eSIM plans

Safety & Essentials

Emergency contacts, language help, cultural tips, weather alerts

Option 1: StreetPulse POC

Proof of Concept – Validate & Learn

Core Features (POC Scope)

  • Basic Discovery: Pre-loaded key HK locations with descriptions, photos, and simple map view
  • Simple Gamification: Check-in at locations to earn points; one sample quest trail
  • Introductory Itinerary: Static sample itinerary or simple rule-based generator
  • Minimal Profile: Easy sign-up with profile to save points and bookmarked places
  • User Feedback Loop: In-app survey for early users

Excluded / Mocked in POC

AR features, AI chatbot, real-time bookings, and business portal shown conceptually only.

HK$15K

Budget

Approx. US$ 1,900

20

Working Days

Post design sign-off

POC Goal: Deliver tangible app prototype quickly for demos and user testing at minimal cost.

Option 2: Full MVP

Revenue-Ready Version

Full-featured MVP ready for public launch, designed to generate initial traction and revenue. Includes everything in POC, plus advanced capabilities across all modules.

1

Expanded Discovery

Full HK points-of-interest database with Google Maps API, search, filters, and nearby sorting

2

Advanced Gamification

Dozens of check-in locations, multiple quest trails, leveling system, themed badges, leaderboard, anti-cheating via GPS/QR

3

AI Travel Assistant

Integrated chatbot for Q&A, AI-powered itinerary generator, translation helper for menus and signs

4

Interactive AR Trials

AR experiences at select spots with historical overlays and AR locator mode for nearby StreetPulse spots

5

Business Portal & Monetization

Local business submission portal, affiliate booking integrations, in-app eSIM purchase, premium features groundwork

6

Polished UI & Admin

Bilingual UI (English/中文), professional branding, back-end dashboard for content and analytics

MVP Investment & Timeline

HK$55-65K

Budget Range

Approx. US$ 7,000 – 8,500

45

Working Days

Post design sign-off

MVP Goal

Launch-ready, comprehensive app combining gamification, AI, AR, bookings, and connectivity for Hong Kong travel. Revenue-generating from day one with multiple monetization streams.

Third-Party & Ongoing Costs

Development Approach

UX/UI Design

Figma prototypes and design system

Agile Development

Iterative sprints with regular demos

Testing & QA

Quality assurance and user testing

Launch & Support

App store submission and monitoring

Client Involvement & Governance

Content Partnership

StreetPulse team provides locations, stories, and cultural notes to ensure authentic Hong Kong experiences

Joint Reviews

Regular sprint reviews and milestone check-ins to align on priorities and roadmap direction

Clear Decision Points

Confirm POC scope → Validate POC learnings → Confirm MVP feature set and phasing

Two-Phase Engagement Path

1

Phase 1: POC

Build and ship concept app for internal use, pilot groups, and stakeholders. Validate core assumptions.

Duration: ~1 month active development

2

Phase 2: Full MVP

Extend POC codebase with advanced modules: AI, AR, Business Portal, eSIM, Admin, Analytics.

Duration: ~2.5 months active development

3

Launch & Scale

App store launch, user acquisition, monitoring, quick fixes, and guidance on scaling infrastructure.

Ongoing: Post-launch support

Quality & Security Commitment

Architecture Excellence

  • Scalable, maintainable codebase
  • Cloud-native infrastructure
  • Microservices where appropriate
  • API-first design for flexibility

Security Best Practices

  • Secure authentication and authorization
  • Data encryption at rest and in transit
  • GDPR and privacy compliance
  • Regular security audits

Development Standards

  • Code reviews and quality gates
  • Automated testing (unit, integration, E2E)
  • Continuous integration/deployment
  • Performance monitoring and optimization

Documentation

  • Technical architecture documentation
  • API documentation
  • User guides and admin manuals
  • Knowledge transfer sessions

Revenue Streams & Monetization

Affiliate Commissions

Partner with Klook, KKday for tours and tickets. Earn commission on bookings made through the app.

eSIM Sales

In-app purchase of Hong Kong data plans. Revenue-share model with telecom partners.

Business Listings

Premium placement for local businesses. Featured spots and promotional opportunities.

Premium Features

Subscription tier with exclusive content, advanced AR experiences, and ad-free experience.

Success Metrics & KPIs

10K

Target Users

First 6 months post-launch

65%

Engagement Rate

Weekly active users

25%

Quest Completion

Users completing at least one quest

15%

Conversion Rate

Users making bookings or purchases

Additional metrics tracked: Average session duration, check-ins per user, AI assistant usage, AR feature engagement, business partner sign-ups, and customer satisfaction scores.

Let's Build StreetPulse HK Together

Why Partner with MASGARTI?

  • Proven expertise in travel tech and mobile apps
  • Flexible approach from POC to full-scale MVP
  • End-to-end support from concept to launch and beyond
  • Local presence in Hong Kong with global delivery capability
  • Transparent pricing and clear timelines

Next Steps

  1. Review and discuss this proposal
  1. Decide on POC or direct-to-MVP approach
  1. Kick off with design workshops
  1. Begin development and bring StreetPulse HK to life